On August 1, 2025, Critter is moving to a "pay for what you use" pricing model, based on a system of credits. When you first create your account, you automatically receive a set number of credits so that you can test all features across the software platform without any upfront cost. After you use your initial credits, you'll need to purchase additional credits to continue using the platform. This structure focuses on flexibility and allows for pricing to be directly proportional to the size of your business and your usage of Critter.

What isn't changing is our goal: we aim to be an all-inclusive and accessible software solution, with benefits and features built in based on the size of your business. Whether you're just starting out and building a base of clients or you're a veteran with a roster of employees, Critter's new pricing is designed to feel reasonable and fair for where you're at today, and scale as we help you grow.

We want to be direct about this: Critter needs to find an approach to pricing that works well across our diverse user base, while providing us the ability to sustainably invest in delivering you the best possible software experience and tools in the industry. We are deeply passionate about what we're building with Critter and we need to ensure we can make a living along the way.

With that said, our goal will always be to remain affordable, fair, and accessible no matter the size and type of business you operate. Today, Critter has walkers, sitters, groomers, trainers, vet techs, and more all actively using our software. Each business has its own unique nuance and it's difficult to find a single pricing model that feels appropriate across every business. The credit model allows us to price the software directly proportional to the size of your business.

It also builds in flexibility to give you greater control over your software expense. You can purchase just enough credits each month to cover your bookings for that month, leading to a lower up front cost. Alternatively, if you can reasonably estimate your bookings over a longer time period, you can purchase credits at a significantly reduced rate that requires a larger up front expense, but significantly lowers the total spent on software over the course of a year. Choose the model that works best for you and your business.